
Our people
Sophia Lang
Partner, Media & Consumer Insights
Sophia leads the firm’s media and consumer insights work. She was previously Director of Audience Intelligence at Sky and a Senior Manager at Kantar. She specialises in media consumption, content strategy, brand tracking and audience monetisation for broadcasters, publishers and consumer-facing organisations. She holds an MA in Media & Communications from Goldsmiths, University of London, and a BA in English Literature from the University of Cambridge.
Education
- MA Media & Communications, Goldsmiths, University of London
- BA (Hons) English Literature, University of Cambridge (Trinity College)
Career history
- Partner, Clarendon Intelligence (2021–present)
- Director of Audience Intelligence, Sky, London (2017–2021)
- Senior Manager, Kantar (formerly TNS), London (2013–2017)
- Research Manager, Ipsos MediaCT (2010–2013)
Selected expertise
- Led multi-platform audience measurement and content-strategy programmes for major broadcasters
- Directed brand-tracking and reputation studies for media and publishing groups
- Advised streaming and traditional media clients on subscriber growth, retention and content investment
- Designed research frameworks for evolving patterns of media consumption
Professional affiliations
- Member, Market Research Society (MRS)
- Member, ESOMAR
- Member, Association for Qualitative Research (AQR)