CLARENDONINTELLIGENCE
Portrait of Sophia Lang, Partner, Media & Consumer Insights
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Sophia Lang

Partner, Media & Consumer Insights

Sophia leads the firm’s media and consumer insights work. She was previously Director of Audience Intelligence at Sky and a Senior Manager at Kantar. She specialises in media consumption, content strategy, brand tracking and audience monetisation for broadcasters, publishers and consumer-facing organisations. She holds an MA in Media & Communications from Goldsmiths, University of London, and a BA in English Literature from the University of Cambridge.

Education

  • MA Media & Communications, Goldsmiths, University of London
  • BA (Hons) English Literature, University of Cambridge (Trinity College)

Career history

  • Partner, Clarendon Intelligence (2021–present)
  • Director of Audience Intelligence, Sky, London (2017–2021)
  • Senior Manager, Kantar (formerly TNS), London (2013–2017)
  • Research Manager, Ipsos MediaCT (2010–2013)

Selected expertise

  • Led multi-platform audience measurement and content-strategy programmes for major broadcasters
  • Directed brand-tracking and reputation studies for media and publishing groups
  • Advised streaming and traditional media clients on subscriber growth, retention and content investment
  • Designed research frameworks for evolving patterns of media consumption

Professional affiliations

  • Member, Market Research Society (MRS)
  • Member, ESOMAR
  • Member, Association for Qualitative Research (AQR)